Musings on car rental market in 2018

With 2018 still in the starting blocks, here are some musings on the car rental market in 2018, particularly in Europe, and what I expect will shape the sector this year. Market – driven by positive macroeconomics and continued growth in the travel and tourism sector...

Predictions for the car rental sector in 2017

With 2017 just underway, what may happen in the car rental sector over the next 12 months? Below I have made five predictions related to the major US and European operators of what the year might bring. I expect 2017 to be exciting for the car rental sector, which is...

Car rental KPI and profitability analysis

Introduction In a recent article I looked at the relationship between RPD and utilization when used as car rental KPI. The conclusion was that given the pricing structure, i.e. indexed RPD as a function of rental length, in the European car rental market, one has to...

Segmentation in car rental

A number of M&A transactions have taken place in the car rental industry over the last decade, largely driven by the American majors Avis Budget, Enterprise and Hertz. A deal rationale frequently communicated is to be able to offer a more adapted solution to...