Car rental KPI and profitability analysis

Introduction In a recent article I looked at the relationship between RPD and utilization when used as car rental KPI. The conclusion was that given the pricing structure, i.e. indexed RPD as a function of rental length, in the European car rental market, one has to...

Segmentation in car rental

A number of M&A transactions have taken place in the car rental industry over the last decade, largely driven by the American majors Avis Budget, Enterprise and Hertz. A deal rationale frequently communicated is to be able to offer a more adapted solution to...