Car rental KPI and profitability analysis

Introduction In a recent article I looked at the relationship between RPD and utilization when used as car rental KPI. The conclusion was that given the pricing structure, i.e. indexed RPD as a function of rental length, in the European car rental market, one has to...

Car rental industry intermediaries on the rise

Background The car rental industry has changed significantly over the last couple of decades, largely driven by the internet and general technological advances. This has allowed car rental operators to offer new and innovative solutions, providing a more attractive...

Car rental market concentration in Europe

An analysis of the European car rental market concentration shows that it is an unconcentrated market on a continental level. These findings complement a previous article, where we considered the relatively fragmented European car rental sector, particularly measured...